Colin Cheng

Projects

About

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👋 Hi there, this is Colin

Designing clarity, trust, and scale into digital products.

I enjoy crafting thoughtful systems that make complex tasks feel effortless

— from fintech and SaaS to accessibility and localization.

Design for Clarity

Designing for Trust, Clarity

and Adoption in Crypto UX

A fintech solution that reimagines cryptocurrency through familiar patterns, transparent feedback, and social trust for first-time users.

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Design for Conversions

Boosting Engagement and Conversions on a Relationship & Commerce Platform

Increased the 5 Love Languages quiz completion rates by 28% and doubling (2x) sales purchases — on a platform with millions of users.

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Design for Inclusion

Building RTL, Accessible and Inclusive Experiences for Global & Illiterate Users

A cross-regional entertainment app with RTL (right-to-left) support, visual UX for low-literacy users, a scalable localization-ready design system.

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My Experience

I'm Colin Cheng — a UX and product designer with experience spanning SaaS platforms, enterprise tools, user conversions, and localization. I thrive at the intersection of clarity, accessibility, and scalability — helping teams bring digital products to life with

empathy and structure.

Whether it’s a 0-1 product launch or a feature update, I bring process, collaboration, and systems thinking to every stage of the product lifecycle.

I specialize in: