👋 Hi there, this is Colin

I turn complex ideas into simple, human-centered experiences that help products grow with clarity, usability, and empathy.

Design for Clarity

Designing for Trust, Clarity

and Adoption in Crypto UX

A fintech solution that reimagines cryptocurrency through familiar patterns, transparent feedback, and trust for first-time users.

View Project

Design for Conversions

Boosting Engagement and Conversions on a Commerce & Assessment Platform

Increased the 5 Love Languages quiz completion rates by 28% and doubling (2x) sales purchases — on a platform with millions of users.

View Project

Design for Inclusion

Building RTL, Accessible and Inclusive Experiences for Global & Illiterate Users

A cross-regional entertainment app with RTL (right-to-left) support, visual UX for low-literacy users, a scalable localization-ready design system.

View Project

My Experience

I’ve helped teams launch products, refine experiences, and build scalable systems — from 0–1 SaaS platforms to consumer apps.

What drives me isn’t just solving UX problems, but designing with purpose — making complex systems feel effortless, accessible,

and meaningful to the people who use them.

Whether it’s a 0-1 product launch or a feature update, I bring process, collaboration, and systems thinking to every stage of the product lifecycle.

 

I specialize in:

  • Creating inclusive, accessible experiences for everyone
  • Designing scalable systems that grow with products
  • Turning complexity into intuitive user flows

9 Hidden Facts About Me

Awards & Recognitions

Gold in App Design

Indigo Design Award, 2023

Honorable Mention

International Design

Awards, 2022

Honorable Mention

European Product Design

Award, 2022

Finalist

International Design Excellence Awards (IDEA), 2022

Let’s design something meaningful

Design isn’t just how it looks — it’s how it works, scales, and connects.

I help bridge the gap between users and business goals.

Get in Touch

🌟Design with purpose.

Reach out to me →

© 2025 Colin Cheng

All content and materials are for personal portfolio use only.